Advertising on Social Media: What Platform Should You Use?

Person holding tablet with icons of social media platforms on the screen

When it comes to social media advertising the first step is to know which platform is best for you to use. Each platform has unique features to offer depending on what you want. Here is a quick overview of some of the things each platform offers, and general tips for using each one.



Facebook is great for reaching people ages 25 and up. Post at least once a day for every day your business is in operation. You can use targeted ads to reach the audience you want with as little as five dollars a day.


LinkedIn is only for business professionals and work related topics. This a great place to post a job opening or news on your company. You can use a business LinkedIn page like a Facebook business page to update what’s going on with your company and post about news in your industry. LinkedIn is best for large companies or Business-to-Business (B2B) companies.


Instagram is great for high quality photos and minute long videos, usually once a day. Most people pay more attention to the photo than the caption, so make sure to only post attention grabbing content. Instagram stories are another great way to reach your audience. Feel free to post as many times as you want there.


Twitter is fast-paced, news and sass centered platform. It can be a great place to quippy comments on local and national news or sales, as well as a great place for customer service representatives to contact your company. It’s better for large companies to use. You can post up to 8 times a day, and should include as many photos and videos with your content. 


Pinterest is great for anyone with a design, DIY or crafty business. Be warned that it’s difficult to build a following on Pinterest and it can be difficult to get regular sales. If you want to do Pinterest, you will need to commit hundreds of hours to making it happen. 


Snapchat is a great way to reach the teenagers, but it’s not a great way to sell product. Like Pinterest, it takes a lot of time and dedication to build a buying audience. However, it can be a great place to build a community and connect more personally with your audience because most people use this site to talk with their friends, not to connect with businesses.